Fancy Pants Alterations

local SEO + Final Setup

A big focus was making the practical information easy to find. I organized Diana’s services and pricing and integrated her online booking so clients have a clear path from learning about an alteration to scheduling an appointment.

Services + booking

Starting with a Showit template, I customized the website around Fancy Pants, adjusting layouts and adding sections and design elements to fit the business, services, and content.

Website Customization + Build

I customized the look of the website to feel soft, polished, and welcoming while still keeping the focus on Diana’s work and making the information easy to navigate.

brand direction

Diana needed a professional website where clients could easily see what alterations she offers, find pricing information, and book an appointment without having to reach out for every little detail.

The goal

I added foundational and local SEO with State College-area searches in mind, optimized the site for mobile, set up links and functionality, and handled the final details needed for launch.

Fancy Pants Alterations is a local alterations and tailoring business in State College, PA, offering everything from everyday alterations to bridal and formalwear.

the business

behind the project